Thursday, February 28, 2013

Oscar: What made it more exciting [contd.]


Oscar! The name itself makes you feel excited. But what makes Oscar more special is the ‘thing’ that digitalizes it. While the Hollywood was there in the Dolby Theatre for The Academy Awards, our own 'Oscar' was going live on Twitter.

Data says all in all there were 8.9 million tweets about Oscar: 2.1 million during the Red Carpet and 6.8 million during the award show. That says it all.



While Twitter gave us an all-access pass to the show, the presenters over there entertained the tweeples by asking to tweet the #BestDressed celebrity. And the result of this informal voting was none other than Jennifer Lawrence. (Any doubt, just look at her dress )

Apart from that, we talked about the event as it unfolded. From best actress to best movie to best song, we tweeted it all. We tweeted when they gave salute to Bond, we tweeted when Adele performed, we tweeted when the best actress Jennifer Lawrence tripped over the voluminous skirt of her dress and we tweeted when the emcee Seth Macfarlane made some of the crudest jokes.

And not just that, like a good critic we gave our valuable fashion advice to the divas. One such advice was for Anne Hathaway. Infact she managed to get her own hashtag, #AnnesNipps. Courtesy to her pink Prada gown. Oh… and her slit. Déjà vu! It reminded us of #Jolieslegs. You sure were on the rocks on Twitter, Anne.

That’s how we took Oscar to Twitter. And honestly 140 characters didn’t seem to be less for the first time. A real fun, it was.

- G

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